``There are three responses to a piece of design - yes, no, and WOW! Wow is the one to aim for.`` Milton Glaser
examples``Embrace... a number of dimensions at the same time. Instead of choosing A or B, figure out how to have A and B. Purpose and profit. Continuity and change. Freedom and responsibility...`` Jim Collins
examples``That's been one of my mantras - focus and simplicity. Simple can be harder than complex; you have to work hard to get your thinking clean to make it simple.`` Steve Jobs
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